Tips on how to make a wedding video

Tips on how to make a wedding video (for none professionals)

When your budget won’t stretch to paying for a videographer or wedding video company, it is still possible to capture your special day on video. You may even prefer a more ‘raw’ artsy record of your wedding. You may want the making of your wedding video to be part of what your guests get involved in doing on the day – use one camera and pass it around or ask people to video with their own cameras as and when they want to and ask them to send their video to you. Clearly designate a person (or people) Whatever the reason you’re doing your video this way clearly designate the one person you’ve chosen to record your wedding. Make sure they know you’re relying on them to film it but make it very clear that you’re not expecting a cinematic result. Make them feel special - it will mean more to you that the person has done it for you rather than the end result. Here are my tips for the amateur wedding videographer: Use Whatever Camera You Can Get Whatever camera you’ve got – use it. But whatever it is, make sure the battery has enough charge to get what you want. And, if it’s done on a mobile phone, please turn it on its side, so it’s a widescreen. Use a Tripod And whatever camera you do use, please use a tripod whenever you can. Don’t move about any more than you have to. Try and plan where you have to be and stay there. Move Slowly If you do have to move, move slowly, move smoothly – try and make it feel that your movement is part of the shot. Speak to Your Photographer Most people always have a professional/semi-professional photographer. Speak to that person. Let them know that you’re having your wedding video filmed this way. Ask for their help and support. And let the photographer know that some of the filming will take place when they’re setting up their own shots. Stay Close Enough to Hear Hearing the wedding is just as important as the visual shots – it’s part of the atmosphere. So keep as close to the ‘action’ as possible – especially the ceremony and the speeches. Don’t step so far back that you’re zooming in all the time – especially if this may mean the image and/or so the happy couple are too small in the screen. But also make sure the videographer’s not crowding...

Website Videos: Videos for Websites

Videos are Good for Your Website

Website Videos You have a website - make the most of it by including videos in it. Think about it. If you were going to advertise in a full colour magazine or on TV, you'd be silly to place a text only advert. Everything that people see your website on, also plays videos. All websites host videos. So, utilise the potential of your website and videos - don't show a text only advert. Your website, as your shop window, needs to grab visitor’s attention, very quickly. Your site needs make visitors realise that they have found the right place, hold them there and make them want to come in and look around further or contact you. Otherwise, with just one click, they’re off, looking somewhere else - you've lost them. You also want to make them want to come back for more. Videos are a great way to fully engage visitors on your website - videos even play a significant part in helping them find you in the first place. The majority of website visitors don’t read through your text, they scan it first. They need you to grab their attention. It is widely reported that only 20% of people visiting websites will read the whole of the text they’re presented with on a website. But 80% of people will watch a whole video. So as an initial attention grabber, videos are absolutely great. Then, dependant on the video, you can give out and convey so much more than writing about it and, by keeping it short, sharp and to the point, give your website visitors just what they came to your website looking for. Videos, especially on YouTube, also help people find your website in the first place. Videos are searchable by the top search engines like Google - made better with good video titles, descriptions and tags on your video. And YouTube is at the top of Google's list - Google owns YouTube, so it looks after its own. Videos are also good for your SEO. People watching videos on your website stay on your website for longer. So, this helps your website rank higher on Google as the duration of website visit and bounce rate (bounce is when people click onto your website and then immediately click off it) are measured by Google as part of their ranking criteria on their search engine. So, a video increases the duration of visitors to your website...

Simple Tips on Better Videos

Simple Tips for Better Videos

Today’s phones, tablets and small compact video cameras are really great for making videos. They mainly shoot video in high quality, usually HD and look really sharp – especially if you’re uploading them to your website or onto something like Facebook, Google+ and YouTube. But here are just a few quick tips on how to make your video look as ‘professional’ as possible. Orientation If you’re filming on your mobile phone – please make sure you’re holding the camera in ‘landscape’ – so it looks like a wide screen TV, long sides facing up and down Eye level Film at the same eye level as the person/animal you’re filming or lower, if you can, when filming children and pets. Bend down, get down on your knees, sit on the floor or lie on the floor to get yourself at the same eye level. Looking up at a child whilst he or she is playing is a view we don’t normally get when we watch our kids playing – it looks so charming. Tripod/support Even with the ‘image stabilisation’ features on most cameras nowadays, if you’re shaking about when you’re holding your camera, the end result will suffer. So, if you’ve got a tripod, use it. If you don’t have a tripod lean against a wall or a tree, rest on top of a bag on a table, rest on your knee if you’re sat on the floor – lean against something and it will make a difference. Digital zoom Do NOT use your digital zoom feature on your camera – you can usually turn it off in your camera’s settings. All it does is make your digital image larger and therefore lose quality. Just walk closer to the thing you’re filming. If you are using the zoom, try not to zoom in too much all the time. The more you zoom in the more difficult it is to keep the image steady when you are recording – as the slightest of wobbles or shake is magnified if you’re zoomed in. Light Having a well-lit subject is a key to better looking videos. Whenever you can, get the subject to stand facing a window or near a window. You then stand in between your subject and the window with your back to the window – getting full light on your subject and film away. This is the same if you’re outside - film with your back to the sun. The only rider to both of...

Which social media for my business

Which social media for business?

One of the first things I get asked is 'which social media platforms should I use for my business?'. And there is a long answer and a short answer - I'll give you the short answer. I'm usually talking to someone who's hasn't got any social media set up for their business or hasn't really been using it if they have some set up. In which case the answer is to initially set up a solid group of platforms that are usually good for businesses. Then to run those platforms for a few months (about 3 to 6 months) - 1. to populate your social media with content and 2. see which ones are working best for you - through some appropriate posting, working each platform and advertising if that's within your budget. This initial group of platforms is: Facebook Twitter Google+ Pinterest Instagram YouTube LinkedIn (if you're business, products or service is geared towards other 'business' people) Yelp &/or Foursquare (if you're involved in/connected to the drinks/food trade) Each platform has their own set of merits and need to be approached in slightly different ways for each one - frequency of posts, type of content etc. But please don't be put off by this! I'm outlining a purist approach to social media. Dependant on your business, your target audience, your social media resources & budget, your IT ability & experience and other digital marketing activity (such as your website) - this may seem all too much. My main response to this is more about frequency and quality rather than the investment of massive amounts of time. Don't get me wrong - if you're going to do it, and if it's got the potential to work for your business, you need to do it well enough to be able to gauge the success of it. And, this may involve some trial 'paid for' adverts. But if this investment is going to give you a 'cost effective' return, especially compared to your other marketing/promotion activities, then why wouldn't you want to do it. It is then a bit of an evolving process to carry on with those platforms that work for 'your business' - in terms of inputs and outcomes. Reduce or stop working with those platforms that are not as successful for you and possibly adding another platform and start working through the same process. But never just look at your social media in isolation. Ideally...