Videos are Good for Your Website
You have a website – make the most of it by including videos in it. Think about it. If you were going to advertise in a full colour magazine or on TV, you’d be silly to place a text only advert. Everything that people see your website on, also plays videos. All websites host videos. So, utilise the potential of your website and videos – don’t show a text only advert.
Your website, as your shop window, needs to grab visitor’s attention, very quickly. Your site needs make visitors realise that they have found the right place, hold them there and make them want to come in and look around further or contact you. Otherwise, with just one click, they’re off, looking somewhere else – you’ve lost them. You also want to make them want to come back for more.
Videos are a great way to fully engage visitors on your website – videos even play a significant part in helping them find you in the first place.
The majority of website visitors don’t read through your text, they scan it first. They need you to grab their attention. It is widely reported that only 20% of people visiting websites will read the whole of the text they’re presented with on a website. But 80% of people will watch a whole video.
So as an initial attention grabber, videos are absolutely great. Then, dependant on the video, you can give out and convey so much more than writing about it and, by keeping it short, sharp and to the point, give your website visitors just what they came to your website looking for.
Videos, especially on YouTube, also help people find your website in the first place. Videos are searchable by the top search engines like Google – made better with good video titles, descriptions and tags on your video. And YouTube is at the top of Google’s list – Google owns YouTube, so it looks after its own.
Videos are also good for your SEO. People watching videos on your website stay on your website for longer. So, this helps your website rank higher on Google as the duration of website visit and bounce rate (bounce is when people click onto your website and then immediately click off it) are measured by Google as part of their ranking criteria on their search engine. So, a video increases the duration of visitors to your website and reduces the bounce rate – both great for SEO.
Your videos can also then be uploaded to different social media platform channels such YouTube, Vimeo, Facebook, Google+ etc,. Plus your videos can then form the basis of your social media posting.
You can use videos to:
- Show visitors the people in your company – website visitors see people not just written words
- Present a product – see your products in their full glory
- Show people how a product or service works
- Enforce your brand – enhanced with good graphics and captions
- Show clients, customers and users giving their real testimonies – show you care about your customers
- Demonstrate a manufacturing process
- Show off an event you’ve organised
- Communicate key messages to staff and stakeholders
Let’s face it. Videos can be seen anywhere – mobile phones, tablets, laptops, PCs, TVs, etc,. So apart from being on your website, they can become part of your sales and marketing arsenal – shown, shared and seen wherever your customers are and wherever your sales team go. So, enhance your brand and endorse your corporate identity by showing your video in your reception area, at staff briefings and meetings, at exhibitions and conferences, an integral part of a presentation, shown in your email marketing campaigns – there are endless options.
Videos don’t need to cost the earth. OK, if you want the works, you can have it – motion graphics, full lighting, animation, voice-over, soundtrack etc – although I think you’ll be amazed at how even these can be achieved without costing the earth. But any video, any ‘reasonable’ video, is good for your website and good for your website visitors, stakeholders, potential and existing customers.
Keystone Digital: video production, photography and digital marketing